Week 1: What is Creativity?

Individuals who study and apply creativity should maintain a flexible approach and avoid relying too heavily on one perspective. (Runco, 2004).

For this week’s tutorial, we defined what creativity is. Additionally, we read a written abstract by Runco (2004) discussing creativity and its elements. Similar to what Rucon (2004) stated, creativity has a different meaning for each individual. As I gain more experience, learn lessons, and generate new ideas, the concept of what creativity is, became more complex. However, one of its definitions that I truly believe in, as discussed by Runco (2004), is using creativity as a tool for ”problem solving, and problem finding”.

Choose a concept that most relates to your own ideas on creativity and discuss how they are similar.

Creativity thus underlies problem solving and problem finding; it plays a role in reactions (e.g., adaptations and solutions) but it is also often proactive. (Runco, 2004).

Creativity drives innovation and evolution, providing original ideas and options, but it is also a reaction to the challenges of life. It sometimes helps when solving problems, but also sometimes allows problems to be avoided. It is both reactive and proactive (Heinzen 1994).

These quotes from this week’s reading can be summarized as creativity being used as a problem-solving tool. This idea has only been recently introduced to me when I started University. In the past, I have only thought of creativity as a tool used to strictly create a piece of art. Within this quotes, creativity is rarely discussed or has little to do with art rather, it is described as a skill that drives us to find solution for our everyday, and future problems.

Moreover, Rucon (2004) analyzes that one of the attributes of a creative individual is their flexibility, in which they use to handle daily changes and/or problems. Since I begun attending University, finding design solutions have been a major factor in creating my projects. Design element should always be justified and should benefit my target audience, this include my project being readable, legible, and to cater to my audience’s interest. This concept has helped me explore beyond aesthetic and towards more problem-solving and complex ideas.

Most of the time, when an individual is asked what creativity is, they assume that it’s about being artistic. Turner (2010) discussed how being “creative” and “artistic” is often associated with each other, and how “it creates limitations in mind of the non-artist“. Non-artistic works that still requires creativity includes scientific, marketing, and advertising, to name some. (Turner, 2010). A more detailed example, given by Ruijter (2014), are lawyers who find creative ways to help their clients, even though the rules seem to be unfavourable.

Creativity is a way of thinking. It has no rules and is continuously evolving. It should not be limited to “artistic” individuals, as it is also a tool used to generate new ideas and solution through one’s chosen medium (Ruijter, 2014). Creativity is for everyone, and it’s how we, as an individual, use it that makes us stand out.


Runco, M. A. (2004). CREATIVITY. Annual Review of Psychology, 55, 657-87. Retrieved from http://ezproxy.ecu.edu.au/login?url=http://search.proquest.com/docview/205848604?accountid=10675

Turner, T. (2010). Common Misconceptions about Creativity – Creative Leader. Creative Leader. Retrieved 1 August 2015, from http://www.creativeleader.com/common-misconceptions-about-creativity/

Ruijter, R. (2014). The myths of creativity — HatRabbits. Hatrabbits.com. Retrieved 1 August 2015, from http://hatrabbits.com/the-myths-of-creativity/


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